B2B to B2Ski

Five years on from the founding of the company, Alterra Mountain Co. was evolving from a strictly trade-facing organization to a true consumer brand. Alterra’s original positioning wasn’t sticky enough for its audience of enthusiasts and there was confusion in the market between the Alterra brand and the brand of its key product, the Ikon Pass.

In 2021 we kicked off an 18 month process to reevaluate and redefine the Alterra Brand Platform, Visual Identity, Company Vision & Values. The work culminated in a brand re-launch touching thousands of pieces of brand collateral, including full website redesign.